Our focus


Lead the competition and be a top athlete with SweetZpot products


We create exclusive sensors to measure different variables during your training


Our Android and iPhone apps provide you real time feedback to boost your performance

Our products

Check out fantastic products for top athletes

Our apps

Find out more about the apps we have created for athletes

Our team

Håvard K. Bjor

Chief Executive Officer

Arne Laugstøl

Chief Technology Officer

Sagar Sen

VP of product development

Tomás Ruiz-López

VP of Software Development

Yuanrui Li

VP of Design

Tore Sandberg


Marcus Noack

Chief Scientist - mathematics & physics

Manoel Ribeiro

Software Engineer - Algorithms & Machine Learning

Morten Borch

Chairman of the Board